After having collaborated with Natalie Perez’s team in previous live shows, in 2020 I joined the team to capture the singer's singular essence and showcase it throughout the 1st post-COVID live tour in support of Detox, her latest single release.
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/0553e4c6-84b2-4f44-a179-7f5501c06985_rw_1200.gif?h=cb0537b1a95dac8cbc69f75166c682de)
The art direction and design approach was focused on accomplishing a unified visual style whilst working on each of the 13 songs as a unique piece that remained consistent to the show’s global look & feel, connecting audiences to the performer’s identity.
By merging creative and technical elements (2D animation of digital collage and 3D animation) I accomplished a visual experience that connected fans directly to the artist and her music, turning every tour stop into a memorable show.
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/a4d1e126-f77e-484e-8923-b23f91113f51_rw_600.gif?h=01d8053e9d397bfa40a7d3f16d533fb9)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/098d3b79-9264-4255-b439-c10d1870ef25_rw_600.gif?h=e31da014f4b09749aa8aaae84c8d25b8)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/197bbdaa-4145-4399-a27c-250b56b23604_rw_600.gif?h=b65f29d292d9fb26b32f575a3f17cde0)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/7cac22eb-d99e-4b41-ba30-13bcb82025f8_rw_1920.jpg?h=396bca81e16f1edeeca05696315d68b9)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/6355f454-cfeb-4575-ad69-03296f657cac_rw_1920.jpg?h=8a66598c07bafae6eedfc2cbdfa72fd4)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/8cfbf862-2c2c-4328-af92-d953284b963d_rw_1920.jpg?h=261edd07802f796e7efd8239a09dafb3)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/fe667649-32cc-4358-b077-ce1bf6665cd5_rw_1920.png?h=cf4038b1265dc14f26f7a908deec09c3)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/b6d020fc-5b5e-4cd8-a82f-2358d184cc5e_rw_1920.png?h=ce6b395d38307b475d2f814401f8c989)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/5b51816e-cc75-4824-bdcc-8ce0425b23a1_rw_1920.jpg?h=2c36259636ad9361bd5083185db64943)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/725dcd66-2cca-46fd-aed1-c54718df9d13_rw_1200.png?h=c79f4b2eb7b44de8a87ab3b404290cfe)
my Art role >
Creative Direction
Art Direction
Video content production
my Tech role >
Play Out Direction
Creative Direction
Art Direction
Video content production
my Tech role >
Play Out Direction
Challenge Unlocked
Produced this show in 10 days, effectively managed and organized the time allotted for: Creative Direction, content creation and Play Out Design for each of the tour’s shows.
Produced this show in 10 days, effectively managed and organized the time allotted for: Creative Direction, content creation and Play Out Design for each of the tour’s shows.
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/2c9f19a8-c435-48b0-9a36-58a624461f1a_rw_1200.gif?h=40d91af13214c18d3de661059dde599a)
I’d like to thank all of this project’s team-mates:
Denise Kemelmajer Manager, Florencia Doni Producer, Mauricio Wienhausen Stage Manager, Diego Gringas Technical Manager & Lucas Gringas Lighting.
It was great working with you all!