Helping Santa Claus light up his electric sleigh was the premise that Be charge + Plenitud had for their Christmas campaign in 2022. To achieve this, we created Santa's garage located in the Navigli area of Milan, where the children drew a lightning bolt and transferred its charge to the sled.
Using a combination of TouchDesigner, pixel controllers, and microcontrollers, children would press a button to scan their drawing, which would then be digitized and displayed on a screen as a vibrant, 3D lightning bolt filled with energy, complete with animations and special effects.
From the screen, the lightning bolt would continue its journey through a tube made of pixel LEDs, directing its energy towards the sleigh. This energy would travel through the tube as light, illuminating the sleigh and "recharging it with energy."
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/89a330d0-c201-4de9-af06-980748062f3f_rw_1200.png?h=d3a26c0e070467f42de01da84ed150ba)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/589931f3-80cc-4d02-a762-f765714cc5d4_rw_1200.png?h=cf78de2038d2efa976f79c97bdcfd641)
my Tech role >
System Design and technical layout
Interaction development and prototyping
Final set up assembly
my Art role >
Generative and interactive video content creation
System Design and technical layout
Interaction development and prototyping
Final set up assembly
my Art role >
Generative and interactive video content creation
Challenge unlocked
Integration of three different control systems in a single installation guaranteeing a smooth flow of data between them
Integration of three different control systems in a single installation guaranteeing a smooth flow of data between them
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/eb01f62c-f509-42b3-81c5-3ecf37eab089_rw_3840.jpg?h=864f751d6956bc40f7052077d1778779)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/410a3816-6dad-4558-9616-9476230c2326_rw_3840.jpeg?h=a9552cccf28d026284254f21ffc167e5)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/6cc40d64-9a61-48aa-bb56-fc1aeeb72684_rw_1920.jpg?h=6aa498e53297a0cf69b13c8673d041cc)
![](https://cdn.myportfolio.com/48de15fb-0e28-418a-af8b-002e546b9ab7/5fd26f34-0636-41b8-8c83-0a0dc907eecf_rw_3840.jpeg?h=9ba67a6a50723593d3f98ef8fdf534bc)
Art Direction, Creative Direction, Creative Tech, UX design, Video content creation by Cabinaa Studio